Yes, Marketing

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Maybe you thought marketing was about seeking clever text and imagery for advertisements. In fact, done properly, marketing means thinking through every interaction that your nonprofit has with its environment.

Subtitle: 
The Bad News Is That Nonprofits Have To Learn To Market Effectively & That Will Require An Organizational Mind-Shift.
Author: 
Graham, Rebecca
Pages: 
4
Publication Date: 
2000
Stock #: 
MW110105
Language: