Strategic Giving

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To the dismay of some donors, an annual food drive in Winnipeg was reducing the sales revenue at shops in poor neighbourhoods. Annual generosity was actually undercutting the places that offered people employment and food supplies long-term. By purchasing hamper items from those neighbourhood businesses, the Christmas LITE (Local Investment Toward Employment) program has found a way to inject charity with an economic multiplier.

Subtitle: 
Winnipeg's Christmas LITE Campaign Steers Charitable Energy To Achieve Development Objectives
Author: 
Loewen, Garry
Pages: 
1
Publication Date: 
1998
Stock #: 
MW090420
Language: